5 Cost Effective Ways to Market Indie Game Apps
First it was the launch of iPhone in 2007 and then the birth of Android subsequently, both of these events disrupted the technology space as we know it. There are close to 5 million apps in all the stores combined and the number of app downloads is about to reach 200 billion. These numbers give you a fair idea about what exactly is happening in the mobile app world today.
Let’s check out this interesting pie graph that tells us 5 most popular app store categories as of December 2015:
It is crystal clear that games are the way to go. Ever since the success of Flappy Bird, most of the developers including indie, small and large scale developers have dreamed of developing a game as cool and simple as Flappy Bird. Well, if some indie developer sitting in Vietnam could rake in $50,000 per day, anybody can do it, right?
The biggest problem a game developer WILL face is that the game will have a very high chance of getting lost in the plethora of games being launched every day. Unless you have someone doing aggressive marketing and promotional campaigns for your game, it is still a very long shot that your game will start getting attention. Even if you read hundreds of articles on how to market your game, the fact is that marketing takes time to show results and by the time you would find out about the success or failure of your strategy, it would be too late. Someone else would launch their game and work 24×7 to take your dream away from you.
So what’s the solution? Well, if basics are in place and motive is clear, a game developer can do a lot to attract maximum exposure to their game soon after the launch. The icing on the cake is all these are either free solutions or require nominal investments:
Also Read: 4 Hacks to Boost User Engagement in Games
Also Read: 3 Trusted Ways to Increase Revenue in Strategy Games
If you build it, they will not come. You will need to target, catch, attract and almost bully them into trying your game. Rest will depend on the caliber of your game. Contact us at firstname.lastname@example.org if you need personalized marketing solutions. We will love to help you.